It seams Coln Firth has put alot of pride into his new green website, so i must apologise for my prejudice against it.

“Colin, i love the shop and the products look superb. But, that website, please”

Tips on how to get the best out of the Eco Age website:-

• The header needs to be wide enough to make an impact, enough room to contain the superb logo that looks much better larger, the contact details and an affilate banner or banner showing instore offers
• The website needs more optimised content, so that your natural rankings improve
• Make sure that the website is aligned and doesnt hang to one side
• The menu should contain keyword links based on the relevant landing pages
• A top menu containing your contact link, home, meet the team etc
• You have canonicalisation with your .co.uk and .com pages, this means that your content will be duplicated and so you need to decide which URL will be your main URL , if that is  .com, then direct all your .co.uk URLS to .com.
• Show any green credentials and affiliations you have as a badge on the site
• You could make much more of the press page, adding actual articles instead of the images of the newpaper articles. Some of these are very small and pixelated.

A snippet of social media ideas:

• Add a blog to the website and have your staff update it on a regualr basis
• Open an Ego Age website and RSS feed green tips and advice into it, add your blog updates to it and offer Twitter only offers via the stream.
• Add all product images, store images and press images to your own Flickr group

Well, thats my 2p’s worth.

Great eco products though at Eco Age