Born from the complex minds of ambitious often difficult men the new dawn of aviation heralds an age of austerity; dominated by the new breed of robber barons, or conceptual geniuses, all depends on the observers, social, political, and environmental focus.
There is no doubt that since, though not directly correlated to; Lockerbie and the demise of Pan Am the business model has moved and those who have pushed the model and risked their shirts have changed the way we travel and the choices available forever! Risking all…..those who have traded silverware for plastic forks have created businesses which have forever ended the comfortable cartels.
Too late for Skytrain, but from one pioneering Knight to another the advise of Sir Freddie Laker to Sir Richard Branson, has meant that with Virgin there has grown a new big boy in the airline sector; and he does not need or want to join the club, nor is he afraid to challenge them in the courts when he knows they are wrong. It’s not just in the glamorous international codes that we see new livery, indeed if your well heeled and patient, round trips to the stars can be purchased, and what’s more you don’t have to bribe the Russian government.
What does all this consolidation, liquidation , and reinvigoration mean for the frequent flyer. There is no doubt that this has resulted in differentiation, but more than that it has brought the airline industry into mainstream. Industrial battles, competition, and strategies are played out in the evening news….., and unlike many industries this means their business becomes our entertainment.
From comedy stylings playing the well trod boards of British snobbery we compare the scent of exotic spices and precious silks of Virgin Upper premium long haul, to the plastic forks and microwave pizza of Steerage….”apologies value optimising carriers”. Come fly with me………gurr reality T.V. Let’s not go there; I read it as a cautionary tail, but never before have we been soo well informed about such a wide if fast changing fleet of options, in an industry which has infiltrated our psyche.
Guest Post: Sky Traveller is a blogger interested in tech and travel and currently working on a few posts for Sir Richard Branson on behalf of Virgin Atalantic.














